Ideal situations for the usage of bookmarks (acronyms):
- Posters, invitations, advertising campaigns, etc.
- Online communication.
- All student activities that are carried out under the auspices of the University, but are not organized by TBU.
- Extracurricular activities carried out by the University.
- If the usage of the official logo is not compulsory or demanded.
- If we need to present the University in a multi-lingual environment (internet, conferences, etc.).
- If there is not enough space to display the official logo and the website address and we need to enhance the legibility of the logo placed on a small-sized area.
Bookmark for download in various formats:
These formats are suitable for common use in:Word,
Excel, PowerPoint, Internet ...
These files are in RGB colour model.
Protection zone:
We should allow enough space around each logo. The minimum protection zone around a logo x and a bookmark x defines the limits within which no other graphic item, text or picture shall appear. At the same time, it defines the minimum distance from the margin of the format in which the logo is placed e.g. paper margin, corner of a wall, etc.
Study the protection zone thoroughly in the enclosed document..
> (PDF file 156 kB)
Forbidden versions:
Study the forbidden versions of logotypes thoroughly in the enclosed document..
> (PDF file 144 kB)
Univerzitní institut Univerzity Tomáše Bati ve Zlíně
Non-formal abbreviated title in Czech:Univerzitní institut UTB ve Zlíně
Univerzitní institut UTB
UNI UTB ve Zlíně
Complete documentation related to logo usage
> (PDF file 6.5 MB).
vizual.utb.cz | Online TBU Logotype User Guide
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